Great books to help equip you for launching a tech start-up

Undoubtedly, you’re eager to make a success of your new tech company and wanting to ensure you’re equipped properly to make your business work. Knowledge is power and being one step ahead is vital in business. So, what do you need to know?

From gathering creative inspiration, understanding how to network like a seasoned pro, to how to stay aware of emerging trends in your sector – this reading list features just some of the top books available, if you want to run a successful tech business…

How Google Works

Without question, Google is probably the most inspiring company for almost everyone in the industry. But just how exactly has it become the giant it is?

Grab an insight from Google executives, Eric Schmidt and Jonathan Rosenberg. Enjoy exploring strategy, culture, business philosophy, and the crucial decisions that have made the brand. Instil Google’s innovation and spirit in your new venture with How Google Works!  

Networking Like a Pro

Making contacts is crucial for your business. Need a few tips to boost your skills and confidence? This is it. From who to approach to what to say, Networking Like a Pro gives you the tools to boost and perfect your networking strategy, making invaluable business connections that may make the difference between success and failure in the future.

Elon Musk: How the Billionaire CEO of SpaceX and Tesla is Shaping Our Future

Look for sources of inspiration to keep yourself motivated and seeking new ways to drive your business forward. If you’re in the tech industry, you have to read up on the incredible Elon Musk. Born in South Africa, he’s the innovator behind PayPal, Tesla, SpaceX, and SolarCity. Determined to send people to space, help the planet and colonise Mars while making money, Musk has a captivating outlook and character that may change how you even deal with day-to-day business opportunities.

The author came from a particularly tough upbringing and school life, but went on to excel academically, before launching two dot-com successes — including PayPal. Opting to go it alone and investing in rockets and electric cars, technology took over Musk’s life and this book by reporter, Ashlee Vance, details the exciting, whirlwind personal and business life of Elon Musk.

This guide was created by Where The Trade Buys Print, a leading commercial print company providing book printing for business customers.


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