How to Do SEO on a Budget

SEO, or Search Engine Optimization, is one of the easiest ways to get traffic to your website. As having consistent and growing amounts of traffic is one of the ways that you can tell how well your website is doing, SEO is a great investment in the growth of your website. However, even though implementing great SEO may be easy, it’s certainly an investment. 

Optimizing each of the pages on your website for search engines can take a significant amount of time and training! Especially if you’re a relative neophyte in the world of search engine optimization, it can be a lot of ground (and a lot of repetitive tasks!) to cover. If you’re looking for good budgetary SEO, Cape Town to Cape Canaveral, you’re in luck—today we discuss a few basic tips for excellent budgetary SEO. 

1.    Don’t Pay For an Expensive Course

If you’ve stepped onto the Internet recently, you’ve likely seen all of the various SEO course offerings—most of which are expensive and don’t give as much value as you might hope. Instead, simply search the Internet for helpful guides and modestly priced but powerful SEO tools and companies to help you get the job done without breaking the bank. 

2.    Make Sure that You’re Using the Right Tools

Because SEO is a burgeoning business, many companies have jumped on the bandwagon and worked to provide graphs, tools, and trackers (some free, some for a small fee) that you can use to optimize your search engine rankings. Some of these are really important and show you factors that can actually help you better do your job. Others are relatively pointless. Make sure that when you’re starting to invest in SEO, you’re actually using markers that will help you see how you are doing.

3.    Set Your Expectations Correctly for Pursuable Keywords

One of the main strategies used in making your site optimized for search engines is planting popular keywords strategically throughout your content. When search engines are crawling your site to help index it, these keywords are among the first criteria picked up to determine your rank. 

When you’re picking keywords, you want to do two basic things. First, you want to pick something that’s related to your business or your content and is easily implementable—so that it can be used many times without feeling too forced in your copy. Secondly, you ideally want to pick a keyword that hits the sweet spot between being very tailored and specific to your site—and something that a member of your target demographic will naturally be searching. 

However, when you’re doing this, it’s a good idea to err a little more on the side of ‘tailored to your site’. Vying for those top few search engine result page spots is naturally a competition, and if you’re trying to rank for a very popular, general term, you’re going to have to do a lot more work for it (and likely suffer a lot more frustration and disappointment anyway!). To help mitigate this, look at keywords that you think you can possibly pursue effectively. 

4.    Take the Time to Optimize What You’ve Already Written

Unless you’re a brand new website, you likely have a bolus of content already up that you might just not have effectively optimized for search engine result pages. It’s worth taking the time to go back and do this! Good SEO is a positive feedback loop. The more SEO optimized pages you have on your website, the more your pages will have optimal SEO results.

In addition, as opposed to adding a new page to your website with optimal SEO, which means that you have to do all of the content creation, editing, formatting and programming associated with adding a new page, upgrading the SEO on an older page only takes the time to manage the SEO. Therefore, whether you’re doing it yourself or working with an outside firm, the overall investment in terms of both time and money should be much lower.

SEO is truly the easiest and most implementable tool around for driving traffic to your website. As many markers for having made success online center around the number of visitors you get on a daily or weekly basis, one of the best things you can do to catapult yourself to success is invest in your SEO. However, it doesn’t have to be an expensive venture! Keep your sites realistic and optimize everything you have to keep your SEO ventures on a good budget. 

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