Online marketing is a very important pillar of any business. After all, it can be hard to get people to learn more about what you offer if you don’t have an online presence. With that said, offline marketing remains a highly important way to reach people on a personal, more intimate level. In order to help you get started on offline marketing, this guide has been created to outline five key ways to really make your company stand out. Read on in order to learn all about it.
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Head to Conferences
If you want to connect with the right people, there’s no better place to go than to a conference that is dedicated to your brand. Broadly speaking, there are two different types of conferences: business-to-customer conferences, where members of the public can come and see what they have to offer in person; and business-to-business conferences, which allow collaboration between different sectors of the same business. When you attend these type of conferences, it helps to:
Have a Stand-Out Business Card
When meeting people for the first time, whether it’s a casual acquaintance or somebody that may be of interest later, one of the first points of order is to hand them your business card. Make sure that your business card has a unique edge to it, like proper embossing or bright colors — as immortalised in American Psycho — in order to differentiate it from run-of-the-mill business cards. This way people will be more likely to remember you when they fish your card out from their wallet days after meeting!
If you want people to walk into your business off the street, then it’s worth going out and meeting them as they do their local shopping. Arm members of your team with leaflets and posters, as well as key talking points about your company, then get them out into the street to talk to people directly. This is a great way to reach elderly people, as 30% of people over 65 still not online.
Local Newspaper Ads
If you run a local business, you should find local customers. One of the best ways to do this is to take out an advert out in a local newspaper. Not only can they offer you space for a very reasonable price, this will send a clear signal to members of your community that you are a company that can help to furnish their needs locally. Make sure that the advert is clear and concise about what you have to offer, and you’ll likely be surprised by the number of people who respond to you.