When you’re thinking of all the things that have to be done for you to launch your business and make the most of those all-important first impressions, the idea of a logo might come to mind. However, a logo can often seem as though it’s not that important, considering all the other things that have to be in place, so it can be left at the bottom of the to-do list or even neglected entirely.
This is not a good idea. Your logo can become one of the most important and influential elements of your branding, and it’s wise to put it in place at the start of your business journey. You are going to want people to start noticing – and you – right away. Here are some of the reasons why your logo is so important.
It Grabs Attention
Whether you use it on your company vehicles, you splash it over the front of your dallmannconfections.com corporate gifts, or you make flyers and posters and ensure it can be seen easily, your logo is there to grab attention. It has to be; thanks to the internet and having so much information at our fingertips, people’s attention spans are much shorter than they used to be, so any kind of shortcut to being noticed is a good idea. Your logo is exactly that kind of shortcut. It lets people know who you are, what you do, and how you can help them without any (or hardly any) words at all.
Using the right combination of colors and images, your logo should be able to capture someone’s attention long enough to be remembered and acknowledged. If you’re able to communicate what you can do as well as tell people you’re there, your sales should increase.
A Good First Impression
In business, the first impression has to be a good one; most customers will be unlikely to offer you a second chance if they’re not convinced that you can give them what they want as soon as they see you. This might not seem fair, but because there is so much competition in every sector, and because people are used to getting exactly what they want whenever they want it, it’s the reality of business in the 21st century.
With that in mind, your logo has to be right in order to give a good first impression and ensure that people are keen to find out more about you, and hopefully buy from you, rather than seeking out other companies to spend their money with.
It’s the Foundation of Your Brand Identity
Logo and brand are two different but ultimately connected things. Branding is all about telling a story, one that will convince prospects to become customers. It does this by tapping into those prospects’ emotions and telling a story. Your logo becomes part of that story. It’s not enough on its own, but when given a context, it can be exactly what’s needed to ensure customers take that final step and click the buy button or make the call that will secure you an appointment with them.
Using the right fonts, colors, and images – as well as wording (although not too much) – in your logo means that it will fit right into your story. Follow the branding on your logo through to your stationery, uniforms, and website, and there will be a cohesive flow that everyone understands and appreciates.